Last week I had the pleasure of working with Jen Pavich, a life coach based in Austin who works with women to help them figure out the bullshit holding them back and create a plan to overcome it. She came to me with the need to update her branding with new portraits and we had so much fun capturing her personality.
Jen particularly wanted to avoid the types of photography that are often used in white women-owned businesses and to make sure her photos lined up with her mission to be inclusive for everyone. I loved this because she inspired me to take a step back and think long and hard about what kind of messages we send out with different poses, shoot locations, and even lighting. She recommended I read this really great blog post by Kelly Diels which explained that the best way to express your inclusivity in branding photos is by making sure they truly represent your personality and avoiding luxurious locations, posing in front of status objects, and wearing status clothing.
I think Jen and I did a successful job at creating images that conveyed her personality—note that I said “we,” not “I” because it was a completely collaborative effort. She brought props and plenty of ideas for poses. We picked the Central Austin Public Library as our backdrop (a free entry, open to the public venue.) We even found this awesome location down the street that looked like it was once train tracks. She also brought a friend to pose with her to show what a consultation looks like. The shoot ended up being one of my favorites this year and we spent most of the shoot laughing like crazy as we shared stories from our lives.
Check out some of my favorite photos from the shoot and feel free to contact me if you’d like to learn more about my photo sessions for business people looking for a re-brand.